Make it fly.
Watersports is in our DNA. It’s where our passions melted together. It all started here and this is our home-turf. Making this flamboyant teaser-clip for Fanatic’s newest line of hydrofoils was a pure matter of heart. Looking at the competitor's style of presentation, it was clear we had to push the envelope and go all the way for a full CGI clip. We tried to picture a process, from crude matal to an absolute high-end product.
FANATIC Aluminium 3.0 - Promo Teaser
Pushing the standards.
We quickly turnt away from the usual often used surfporn – creating a quite unexpected experience and new reality for this relativeley new sport. although computer generated graphics are a common standard in (high-priced) advertisement it hasn’t really found it’s way to this branch.
